Tuesday, December 4, 2012

The Adventures of Rubberkid Kickstarter: Day 5 Begins, Project Wonderful Intro

We're coming into day 5 just over 12% of the way there, with 26 days to go! In fact, as of writing, I'm $9 shy of $100! By comparison, my IndieGogo campaign hit $30 in April the entire run! According to Kickstarter, once a project hits between 20-25%, the rest is downhill from there. I sure hope so, we'll see :)

A few days ago I found out about a place called Project Wonderful. It's an advertising site where different websites put placeholder ads on their site, and then people bid on them for placement. For example, if The Critterverse did it, I'd have 4: One leaderboard across the top, a couple squares across the side and then a leaderboard across the bottom. Each one of those would be bid upon by the others on the website.

Now, what's cool about it is that the bid can be absolutely nothing. For a website like The Critterverse, that gets about 40 page views a day, that's about the highest bid I'd get. Free bids don't require anything but an account and the ad itself (and to find it!)... You don't even have to link a bank account to do it. The only catch to free ads is that they can only run for 2 days at a time, so that others get a chance too, and you can only run 200 of them. I gave it a try overnight and found that my ads had over 2,000 views with 0 clicks. Again, this was over night, so it was about 10 hours and it was the slower time of day for browsing.

I deposited a little over $5 into my funds (using paypal, still no bank info whatsoever; in fact, they run on CC or Paypal, no auto-renewal whatsoever) and gave it a full try. Ads have run for a little less than 2 days and I've spent 65 cents, gotten 218,000 displays and 30 clicks. That means that my CPM is 3/10 of a cent, and my cpc is 2 cents. TWO CENTS! This is because, on Project Wonderful, you bid per day, not per click or per view.

Now, mind you, since my bidding amounts were so small, it's a very slow game I'm playing at the moment. I also didn't give a whole lot of attention to where the ads are on each site (if I bid more than 5 cents, I would check, but otherwise didn't care too much).

BUT HERE'S THE KICKER!!! Out of those 30 clicks... 16 of them only cost 3 cents! And they come from mostly small sites! This is definitely going to be something I try differently next time around...

So how valuable were the clicks I received? I don't know. Off the bat, not at all, since I haven't gotten any Kickstarer contributions this way... But perhaps they've told friends, LIKEd the campaign, are waiting for later... Who knows? Either way, I'd definitely call it a pretty valuable site.

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