Tuesday, April 2, 2013

Experimenting with Promotion using Buffer (Bufferapp.com)

We went grocery shopping today and I joked that since I'd be gone anyway, I should create some bot to spam The Critterverse stuff on Twitter until I got back, and wondered how many Twitter followers I'd lose for it. Like most of my experiments, the joke had to turn into reality!

Using Buffer, I set 9 tweets to post between 2 and 7 every 40 minutes (except for the last two, which were a half an hour apart). Each tweet promoted something that could potentially earn revenue, and it took about 5-10 mins to set them up before we left. This was about 1:15pm, and I had 1,843 followers. Note: I DID tweet quite a bit from my phone while gone, so it's not like my ONLY tweets were the promotional ones.

As of 8pm (an hour after the final tweet), here are the results:

Followers: 1,850 (+7) (I may have lost some, but gained others, but either way I still have roughly the same number!)

Clicks: 32 (out of 77 for the day on The Critterverse thus far!)

Retweets/Favorites: 12/1

Total "Potential": 25.4k (The maximum number of people who could have seen the tweet)

Total Income: $0 (Yeah, I didn't sell anything, but hey, getting retweets and website clicks is really awesome too!)

Buffer statistics on one of the links. You can click on the "Retweets" or "Favorites" to see who did it, too!

For those who aren't familiar with Buffer, IT'S FREE and it basically allows you to set up times to tweet or post on Facebook, and you can set up as many as you want per day. In fact, you can even sync it with Tweriod to let you know what times of day are best for buffering your tweets! You can use it with Facebook and other programs too, but unless you upgrade (I haven't), you can only use it with two profiles - so your Facebook and Twitter, or your Facebook and your Facebook page, or however you want to do it. You can buffer to all of them at once or just one, and you can have it buffer one more than the other (for example, tweeting 10 times a day isn't a big deal, but putting 10 Facebook posts on your game page isn't a great idea).

I'm going to start setting it up every morning now, spreading the tweets out much more of course, and then tweeting like regular... An extra 5-10 mins each morning to get clicks and maybe even revenue is VERY worth it!

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