Let me tell you about the most weird phenomenon... When spending days emailing sponsors, or emailing bloggers/indie game news/review peoples, there's nothing worse than never getting a reply, waiting forever... But you know what's close?
Actually getting a reply!
"Why in the world would it be bad to get replies? You spend all this time emailing and filling out forms, don't you WANT replies?"
Yes and no... You see, opening my email and seeing that I've got 50 new emails is a little nerve wracking... Never knowing if I've gotten a reply until I archive most of them (if not all, stupid junk mail!). Finding out I have a reply is even scarier, and let me clarify why:
Any artist of any type - writer, musician, painter, sculptor, game developer, whatever else - HAS to be able to take bad reviews. It's just part of life, there are going to be LOTS of bad reviews no matter how awesome something is! Seriously! Do a Google search for your favorite thing in the whole world, and I bet you'll find some really awful reviews of it.
So every time I see I have a reply, my brain immediately jumps to it being the worst thing in the world. "Dear Charlie - your game is absolutely worthless and so are you for making it. Sincerely, me". It's never happened and I doubt it ever will (in an email from an awesome indie game cover-er), but the nervousness is still always there.
Do you suffer from Message Opening Nervousness Syndrome? Do you have a better acronym than MONS for it?