Between Phil Fish quitting Fez 2 (and possibly game development forever!) and the absolutely insane things being said to a developer for simply tweaking the way a gun works in a video game, there's been a lot of focus on what horrible, negative things are being said to people. What isn't being focused on, however, is how nearly every one of us does it (albeit to a much lesser extent).
I will be the first to admit that I'm pretty quick to post some negative things. I may mock a commercial or what someone says in a reality TV show, but until I really gave it some thought I put myself miles above the people who threaten lives. It's easy to forget, after all, that the people that make those commercials are real people too. I sit and talk about how scary it is to pull up the comments section of a game I've posted, yet won't hesitate to attack something done by a bigger company for the same reasons others will gladly insult game developers.
My goal is to become a positive presence, particularly online. I'm not saying I'll never complain about a bug or being sleepy in the morning, and I'll certainly offer constructive criticism or point out things that are wrong and go against what I believe in, but I will avoid picking on anyone else for any reason. After all, "ha ha, that commercial is so stupid" does no good; "I can't believe that commercial tried to sell a car by showing someone failing to kill himself in his car" isn't mean, just sharing something that's important to me. You know, like those kitty pictures or the Michael Scott quotes.
And here's the hard part of the post, folks: the part where I dare you to do the same! Come on, people, let's all use our powers for good!